Objective
- Educate Texans on Texas Wildlife and HEB’s commitment to sustainability
Campaign
- Statewide promotional campaign on Texas PBS promoting new film series; campaign included 15-second brand messages, 30-second promos driving viewership of Texas Wildlife, organic social posts, digital tile ads on station sites, PR/Partner outreach emails
- Create 6 new lesson plans on PBS LearningMedia for Texas teachers to bring Texas Wildlife content to classrooms around the state: Texas Wildlife Collection – live on LearningMedia
Results
- 80k + Texas households watched Texas Wildlife
- 2175 k + views on the on-demand stream
- 286k+ social reach and 42k web page views
